Introduction: AI is Everywhere – But Will It Take Our Jobs?
Artificial intelligence (AI) is becoming part of everyday life. Whether it’s articles, tools, or direct experiences – there’s no avoiding it.
But as AI gets smarter, faster, and more integrated, the question becomes more pressing:
Will AI replace real estate agents like me?
What AI Can Already Do – And Where It’s Heading
AI is already replacing simple administrative jobs – like personal assistants or secretaries. Tools like ChatGPT help me with everyday tasks: drafting emails, structuring ideas, or writing texts. And I love using them.
But the vision goes further:
AI collects and processes massive amounts of information in milliseconds, learns from it, and adapts fast. It’s already shaking up professions like law, medicine, and customer service.
The Singapore Startup – An AI Realtor?
The article describes a Singapore-based AI platform where users can:
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Set up search profiles
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Communicate in any language
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Get filtered listings based on personal needs
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Let the AI initiate contact with sellers and match listings with buyers
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Pay only 0.2% commission, compared to 1% with human agents
In short: the AI automates most of what a real estate agent does.
A Personal Story: Buying Property in Brazil
This made me reflect on my own property purchase in Brazil.
I faced huge challenges:
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I didn’t speak Portuguese
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I couldn’t trust many listings (many were fake)
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There’s no central real estate portal like in Germany
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I needed help navigating the system
An AI that handled all of that – in my language, with verified listings and direct communication – would have been amazing.
But Here’s What AI Can’t (Yet) Replace
As exciting as this sounds, I’m convinced of one thing:
AI can support, but not fully replace real estate agents. Why?
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Trust matters
Real estate is about money, emotions, and decisions. People want to talk to people. -
Negotiation is nuanced
Reading the room, understanding motivations, mediating – that’s still human territory. -
Every client and property is different
There’s no one-size-fits-all in real estate. -
Local knowledge and instincts
AI doesn’t know the street vibe, the neighborhood reputation, or what “feels right.”
Digital Tools Are Already Changing the Industry
The way we present properties today is very different from 20 years ago:
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High-quality photography
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Drone footage
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Virtual tours
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Real estate videos
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Detailed exposés
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Social media presence
During the pandemic, some colleagues even used remote-controlled robots to guide clients through apartments. True story!
What AI Is – A Tool, Not a Replacement
In my company, we use AI to streamline admin, support communication, and keep our processes clean.
But the core of our work is and will remain human:
Understanding needs. Calming fears. Building trust.
The same goes for property management: AI can help with accounting, ticket systems, and documentation – but not with caring, listening, or solving people problems.
So – Will AI Replace Us?
🔸 Some parts of the job? Yes.
🔸 Certain repetitive tasks? Definitely.
🔸 Entire real estate agents? Not yet. Not fully.
The industry will change.
Fewer people may be needed to do the same work. But the good ones – the empathetic, tech-savvy, trustworthy professionals – will thrive.
Conclusion: Embrace the Change, Stay Human
I don’t believe AI will replace real estate agents any time soon. But it will reshape the way we work.
The key is to adapt, not resist.
Use technology to support your strengths, not replace your presence.
Because one thing is true:
Those who don’t move with the times will be moved by them.
What’s Your Take on AI in Real Estate?
Let’s talk!
Share your thoughts in the comments or join me on YouTube at “Immobilientagebuch” for more real estate insights with a personal twist.
